We support just one, carefully selected, charity, Global Fund for Women (GFW). This charity was founded by women and is one of the world’s leading foundations for gender equality, standing up for the human rights of women and girls. Global Fund for Women is different in a number of crucial ways, not least because of its razor sharp focus on measurable and enduring impact. The Fund operates with in-country partners, at the grass-roots level, and is working towards a world where every woman and girl will be strong, safe, powerful and heard.

We believe in the power of small changes and the multiplier effect. The choices we make can change our own and others’ lives.

Our mission is to bring positive change to the lives of girls and women worldwide who are suffering the devastating effects of gender inequality. Sounds like a tall order right? How do we do this? Well, we don’t just look at a single issue. The impact of gender inequality is felt across a broad spectrum resulting in poverty, lack of access to education or to paid work, physical, emotional and sexual abuse, forced marriage, lack of political power, lack of access to vital health services… The list goes on and on. 

That's why we chose to support Global Fund for Women. Not only are they laser-focused on impact, they fund women's groups and initiatives across the broad spectrum of need. Gender inequality manifests itself in many ways and there is no simple "one-for-one" social enterprise model that we could adopt to address those needs effectively. We're serious about bringing positive change, and hope to women's lives. Funding an experienced charity with proven expertise in this field is, we feel, the surest route to maximum impact. 

Each time you choose PEBBLE + ROSE, like a pebble thrown in water, there’s a ripple effect, and something beautiful happens – women’s lives are changed.